Britta Eriksson has over 20 years experience in retail research and commercial real estate. After directing store development functions for a big box retailer, she founded a variety of real estate and research companies serving the retail sector. She is gifted in creating visualizations of complex data for companies to make actionable decisions. Show Me Sun Money was founded to further explore how the Florida consumer is different and how retailers, restaurants, salons, gyms, and other business achieve success in the Sunshine State. We shine light on improving sales, picking the right locations, and making money in Florida.